BEVERLY HILLS, CA - MARCH 17: Steven M. Fassberg, Founder/President/CEO, attends the Pre-Grand Opening of the First West Coast Original Brooklyn Water Bagel Company on March 17, 2011 in Beverly Hills,... more 
BEVERLY HILLS, CA - MARCH 17: Steven M. Fassberg, Founder/President/CEO, attends the Pre-Grand Opening of the First West Coast Original Brooklyn Water Bagel Company on March 17, 2011 in Beverly Hills, California. (Photo by Frederick M. Brown/Getty Images) less 
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Getty Images | Photo By Frederick M. Brown / Getty Images
Fri, Mar 18, 2011 2:32 AM EDT