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From left, Andy Wiedlin, Chief Revenue Officer for Buzzfeed, Jay Sampson, Executive Vice President of Machinima, Steven Rosenblatt, Chief Revenue Officer for Foursquare, Joel Lunenfield, Vice President of Global Brand Strategy for Twitter, Derek Gottfrid, Vice President of Product for Tumblr, John Chin, Vice President of Sales and Marketing for Premier Retail Networks, Nick Besbeas, Vice President of Marketing for LinkedIn and CNBC Entertainment and Media Correspondent Julia Boorstin participate in a panel at Advertising Week on Tuesday, Oct. 2, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)

Associated Press
From left, Andy Wiedlin, Chief Revenue Officer for Buzzfeed, Jay Sampson, Executive Vice President of Machinima, Steven Rosenblatt, Chief Revenue Officer for Foursquare, Joel Lunenfield, Vice President of Global Brand Strategy for Twitter, Derek Gottfrid, Vice President of Product for Tumblr, John Chin, Vice President of Sales and Marketing for Premier Retail Networks, Nick Besbeas, Vice President of Marketing for LinkedIn and CNBC Entertainment and Media Correspondent Julia Boorstin participate in a panel at Advertising Week on Tuesday, Oct. 2, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
From left, Andy Wiedlin, Chief Revenue Officer for Buzzfeed, Jay Sampson, Executive Vice President of Machinima, Steven Rosenblatt, Chief Revenue Officer for Foursquare, Joel Lunenfield, Vice President of Global Brand Strategy for Twitter, Derek Gottfrid, Vice President of Product for Tumblr, John Chin, Vice President of Sales and Marketing for Premier Retail Networks, Nick Besbeas, Vice President of Marketing for LinkedIn and CNBC Entertainment and Media Correspondent Julia Boorstin participate in a panel at Advertising Week on Tuesday, Oct. 2, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
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