From left to right, Mike Perlis, President and CEO, Forbes Media, Robert Rodriguez, American film director, Rick Perry, Texas Governor, John Paul DeJoria, Founder of Paul Mitchell and co-founder of ... more 
From left to right, Mike Perlis, President and CEO, Forbes Media, Robert Rodriguez, American film director, Rick Perry, Texas Governor, John Paul DeJoria, Founder of Paul Mitchell and co-founder of The Patron Spirits Company, Shaquille O’Neal, Eloise DeJoria and Marci Madison celebrate a night of Mexican luxury at Forbes' "30 Under 30" event at the home of John Paul and Eloise DeJoria during SXSW on Monday March 11, 2013 in Austin, Texas. (Aaron M. Sprecher/AP Images for Mexico Tourism Board) less 
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Associated Press
Tue, Mar 12, 2013 1:37 PM EDT