From left, Paul Caine, Executive Vice President and Chief Strategy Officer for Time Inc., Nada Stirratt, Chief Revenue Officer for Acxiom, and Curt Hecht, Chief Global Revenue Officer for Weather Channel, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)

Associated Press
From left, Paul Caine, Executive Vice President and Chief Strategy Officer for Time Inc., Nada Stirratt, Chief Revenue Officer for Acxiom, and Curt Hecht, Chief Global Revenue Officer for Weather Channel, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
From left, Paul Caine, Executive Vice President and Chief Strategy Officer for Time Inc., Nada Stirratt, Chief Revenue Officer for Acxiom, and Curt Hecht, Chief Global Revenue Officer for Weather Channel, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
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