NEW YORK, NY - SEPTEMBER 19: Senior Vice President and Global Brand Leader of Hasbro, Inc., Jerry Perez attends the "Let's Rock Elmo" Toy Launch at the Empire Hotel on September 19, 2011 in New York ... more 
NEW YORK, NY - SEPTEMBER 19: Senior Vice President and Global Brand Leader of Hasbro, Inc., Jerry Perez attends the "Let's Rock Elmo" Toy Launch at the Empire Hotel on September 19, 2011 in New York City. (Photo by Astrid Stawiarz/Getty Images) less 
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Getty Images | Photo By Astrid Stawiarz / Getty Images
Mon, Sep 19, 2011 6:43 PM EDT