For Arnold W. Donald, the charismatic new CEO of Carnival Corp., the "great camaraderie" passengers find onboard his ships matters more than fancy restaurants or countless amenities. That intangible ... more 
For Arnold W. Donald, the charismatic new CEO of Carnival Corp., the "great camaraderie" passengers find onboard his ships matters more than fancy restaurants or countless amenities. That intangible feeling isn't easily marketed, but is crucial as he tries to fix the world's largest cruise operator. It's been a rough two years for the company. First, its Costa Concordia sank off the coast of Italy, killing 32 passengers. Then an engine-room fire on its Carnival Triumph left the ship without power. For five days, passengers lacked air conditioning, hot food and use of most toilets. Donald has shuffled executives, trying to force the company's 10 brands to work closer together. It's tricky. With Carnival, Donald says, "You're not marketing a product, you're marketing an experience, a life experience." less 
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Wochit
Thu, Jun 5, 2014 12:02 PM EDT