In this March 20, 2012, photo, Netflix executives John Ciancutti, left, and Todd Yellin chat in front of a board of ideas inside Netflix headquarters in Los Gatos, Calif. A big part of Netflix’s future rides on how much Ciancutti, Yellin and about 150 engineers can improve the software that draws up lists of TV shows and movies that might appeal to each of the video-subscription service’s 26 million customers. Netflix has spent 13 years learning viewers’ disparate tastes so it can point out movies they might enjoy. (AP Photo/Paul Sakuma)

Associated Press
In this March 20, 2012, photo, Netflix executives John Ciancutti, left, and Todd Yellin chat in front of a board of ideas inside Netflix headquarters in Los Gatos, Calif. A big part of Netflix’s future rides on how much Ciancutti, Yellin and about 150 engineers can improve the software that draws up lists of TV shows and movies that might appeal to each of the video-subscription service’s 26 million customers. Netflix has spent 13 years learning viewers’ disparate tastes so it can point out movies they might enjoy. (AP Photo/Paul Sakuma)
In this March 20, 2012, photo, Netflix executives John Ciancutti, left, and Todd Yellin chat in front of a board of ideas inside Netflix headquarters in Los Gatos, Calif. A big part of Netflix’s future rides on how much Ciancutti, Yellin and about 150 engineers can improve the software that draws up lists of TV shows and movies that might appeal to each of the video-subscription service’s 26 million customers. Netflix has spent 13 years learning viewers’ disparate tastes so it can point out movies they might enjoy. (AP Photo/Paul Sakuma)
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