Will Ferrell has appeared as Ron Burgundy in several advertisements and viral videos, including a local newscast in North Dakota. Editor of Advertising Age, Abbey Klaassen, and Vanity Fair digital ... more 
Will Ferrell has appeared as Ron Burgundy in several advertisements and viral videos, including a local newscast in North Dakota. Editor of Advertising Age, Abbey Klaassen, and Vanity Fair digital director, Mike Hogan join "CBS This Morning" to discuss if this marketing strategy will help the film when it hits the box office in a few weeks. less 
1 / 27
CBSTV Videos
Tue, Dec 3, 2013 11:42 AM EST