In this Monday, July 16, 2012 photo, the Barbie logo is displayed at a local toy store in Hialeah, Fla. Demand for doll brands including Barbie, American Girl and Monster High, coupled with lower sales costs and advertising expenses, helped the biggest U.S. toy maker's net income rise 20 percent in the second quarter. Mattel, which also makes Hot Wheels and Fisher-Price toys, said Tuesday, July 17, 2012, that its net income rose to $96.2 million, or 28 cents per share, in the April to June quarter. (AP Photo/Alan Diaz)

Associated Press
In this Monday, July 16, 2012 photo, the Barbie logo is displayed at a local toy store in Hialeah, Fla. Demand for doll brands including Barbie, American Girl and Monster High, coupled with lower sales costs and advertising expenses, helped the biggest U.S. toy maker's net income rise 20 percent in the second quarter. Mattel, which also makes Hot Wheels and Fisher-Price toys, said Tuesday, July 17, 2012,  that its net income rose to $96.2 million, or 28 cents per share, in the April to June quarter. (AP Photo/Alan Diaz)
In this Monday, July 16, 2012 photo, the Barbie logo is displayed at a local toy store in Hialeah, Fla. Demand for doll brands including Barbie, American Girl and Monster High, coupled with lower sales costs and advertising expenses, helped the biggest U.S. toy maker's net income rise 20 percent in the second quarter. Mattel, which also makes Hot Wheels and Fisher-Price toys, said Tuesday, July 17, 2012, that its net income rose to $96.2 million, or 28 cents per share, in the April to June quarter. (AP Photo/Alan Diaz)
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