Murdoch launches Sun on Sunday

A newsagent sells copies of the newly-published The Sun on Sunday weekly tabloid, in central London, late Saturday, Feb. 25, 2012. News Corp.'s The Sun on Sunday launched this weekend, promising the same irreverent attitude that has kept The Sun tabloid at the top of the British newspaper market, even as its proprietor fights to limit the damage caused by the long-running phone hacking scandal. (AP Photo/Lefteris Pitarakis)
A newsagent sells copies of the newly-published The Sun on Sunday weekly tabloid, in central London, late Saturday, Feb. 25, 2012. News Corp.'s The Sun on Sunday launched this weekend, promising the same irreverent attitude that has kept The Sun tabloid at the top of the British newspaper market, even as its proprietor fights to limit the damage caused by the long-running phone hacking scandal. (AP Photo/Lefteris Pitarakis)

Murdoch's Sun on Sunday tabloid hit news stands on Sunday, replacing the defunct News of the World with a pledge to meet high ethical standards.