June 25: Robert Burck, who is known as the “Naked Cowboy” of New York’s Times Square, has filed a lawsuit against Mars Incorporated for using his image in an M&M's ad. TODAY’s ... more 
June 25: Robert Burck, who is known as the “Naked Cowboy” of New York’s Times Square, has filed a lawsuit against Mars Incorporated for using his image in an M&M's ad. TODAY’s Natalie Morales reports. less 
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