NEW YORK, NY - SEPTEMBER 18: Executive Director of Global Brand Marketing at GE Linda Boff and Vice Chairman & Chief Global Strategist at Hill+Knowlton Strategies Alexander Jutkowitz attend the ... more 
NEW YORK, NY - SEPTEMBER 18: Executive Director of Global Brand Marketing at GE Linda Boff and Vice Chairman & Chief Global Strategist at Hill+Knowlton Strategies Alexander Jutkowitz attend the NewsCred Content Marketing Summit 2013 at The New Museum on September 18, 2013 in New York City. (Photo by Mike Pont/Getty Images) less 
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Getty Images | Photo By Mike Pont / Getty Images
Wed, Sep 18, 2013 12:34 PM EDT