LONDON, ENGLAND - MAY 29: Mark Cavendish of Great Britain chats to Sport Psychologist Jeremy Snape during the Oakley "Beyond Reason" Launch at Covent Garden on May 29, 2012 in London, England. ... more 
LONDON, ENGLAND - MAY 29: Mark Cavendish of Great Britain chats to Sport Psychologist Jeremy Snape during the Oakley "Beyond Reason" Launch at Covent Garden on May 29, 2012 in London, England. (Photo by Bryn Lennon/Getty Images for Oakley) less 
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Getty Images | Photo By Bryn Lennon / Getty Images for Oakley
Tue, May 29, 2012 2:53 PM EDT