Paperless Post defies digital strategy with Crane

Associated Press
Paperless Post defies digital strategy with Crane

In this Friday, March 29, 2013 photo Alexa Hirschfeld, right, and James Hirschfeld smile as they pose for a photo at their office in New York. Paperless Post has defied its original digital business model successfully once. Now the online invitation and greeting card startup is taking that defiance a step further. The New Yaork company launched PAPER by Paperless Post in October after customers requested a way to get its electronic greeting cards and invitations in a more old-fashioned way: On actual paper. Now Paperless Post is teaming up with stationery. (AP Photo/Mary Altaffer)

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