Paul Marcum, Director of Global Digital Marketing for GE, left, and Jonah Peretti, Founder and CEO of Buzzfeed, give a presentation at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by... more 
Paul Marcum, Director of Global Digital Marketing for GE, left, and Jonah Peretti, Founder and CEO of Buzzfeed, give a presentation at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images) less 
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Associated Press
Thu, Oct 4, 2012 8:10 PM EDT