Pedestrians stop to look at holiday window displays at the Macy's flagship store in New York November 22, 2013. The window displays are the secret weapon of brick-and-mortar retailers, luring shoppers... more 
Pedestrians stop to look at holiday window displays at the Macy's flagship store in New York November 22, 2013. The window displays are the secret weapon of brick-and-mortar retailers, luring shoppers away from their computers at a time when ecommerce is more popular than ever. The cost for holiday displays is a tiny fraction of what retailers spend on television ads and other marketing, but they boost store traffic and generate buzz. In New York City, displays are built months in advance at off-site warehouses and then reassembled in November at the stores. Picture taken November 22. To match Feature HOLIDAY-WINDOWS/STORES REUTERS/Lucas Jackson (UNITED STATES - Tags: SOCIETY BUSINESS ANNIVERSARY) less 
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Reuters | Photo By LUCAS JACKSON / REUTERS
Sat, Nov 23, 2013 1:54 AM EST