Phil Schiller, Apple's senior vice president of worldwide product marketing, talks in front of a projection of the iPad mini in San Jose, Calif., Tuesday, Oct. 23, 2012. Apple Inc. is refusing to ... more 
Phil Schiller, Apple's senior vice president of worldwide product marketing, talks in front of a projection of the iPad mini in San Jose, Calif., Tuesday, Oct. 23, 2012. Apple Inc. is refusing to compete on price with its rivals in the tablet market it's pricing its new, smaller iPad well above the competition. On Tuesday, the company revealed the iPad Mini, with a screen that's about two-thirds the size of the full-size model, and said it will cost $329 and up. (AP Photo/Marcio Jose Sanchez) less 
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Associated Press | Photo By Marcio Jose Sanchez
Tue, Oct 23, 2012 4:03 PM EDT