Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of their new products at Apple Inc's media event in Cupertino, California September 10, 2013. ... more 
Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of their new products at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam less 
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Reuters | Photo By STEPHEN LAM / Reuters
Wed, Sep 11, 2013 5:54 PM EDT