Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of the new iPhone 5C at Apple Inc's media event in Cupertino, California September 10, 2013. ... more 
Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of the new iPhone 5C at Apple Inc's media event in Cupertino, California September 10, 2013. REUTERS/Stephen Lam (UNITED STATES - Tags: BUSINESS SCIENCE TECHNOLOGY BUSINESS TELECOMS) less 
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Reuters | Photo By STEPHEN LAM / REUTERS
Tue, Sep 10, 2013 1:57 PM EDT