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Associated Press
In this Friday, Oct. 12, 2012 photo, a customer looks at merchandise at a J.C. Penney store in New York. J.C. Penney CEO Ron Johnson seems unfazed that the department store chain's mounting losses and sales declines have led to growing criticism of his plan to change the way we shop. Perhaps that's because this isn't the first time during Johnson's 30-year career that he's attempted what seemed impossible. For instance, no one thought the stores he designed for Apple would succeed, and now they're the most profitable in the nation. (AP Photo/Mark Lennihan)

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