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Associated Press
IMAGE DISTRIBUTED FOR GREATER FORT LAUDERDALE - Passerby Robert Heyde gets the cold shoulder as the Greater Fort Lauderdale Convention & Visitors Bureau says goodbye chilly, Hello Sunny today on Michigan Avenue in Chicago with their Hello Sunny campaign, Wednesday Feb. 6, 2013. The CVB's promotion encourages Chicagoans and the nation to enjoy the warm Greater Fort Lauderdale sunshine. Visit www.sunny.org/defrost for a chance to win a Fort Lauderdale beach getaway. (Peter Barreras/Invision for Greater Fort Lauderdale/AP Images)

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