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Associated Press
IMAGE DISTRIBUTED FOR HUMANA- Humana President and CEO Bruce Broussard addresses a throng of media at the "What's New at the Humana Challenge" press event on January 16, 2013, at PGA West in La Quinta, Calif. At the event, Humana introduced its exciting new initiatives for the 2013 edition of the Humana Challenge PGA TOUR golf tournament, including the Humana Walkit Challenge and the Humana Walkit Pro programs. The Humana Walkit Challenge encourages tournament attendees count their steps via Humana-distributed pedometers and will challenge fans at other PGA TOUR stops throughout the year to meet or surpass the number of steps taken during the Humana Challenge. The Humana Walkit Pro program will simulate the number of steps taken and calories burned by every player on the course in real time using ShotLink technology throughout the Humana Challenge, and display that data on leaderboards on the course and via the Golf Channel broadcast. The Humana Challenge is being held January 14-20 in La Quinta. (Rodrigo Pena / AP Images for Humana)

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