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Associated Press
IMAGE DISTRIBUTED FOR MOBLI - Mobli launches its "My Last Instagram" contest with a 3,000-square-foot banner flying high above Facebook headquarters in Menlo Park, Calif., on Wednesday, March 27, 2013. Through the #MyLastInstagram (www.MyLastInstagram.com) contest, Mobli, a photo- and video-sharing app for Android, iOS and Windows 8, will award one former Instagram user $100,000 for switching to Mobli. (Tony Avelar / AP Images for Mobli)

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