Pivot president Evan Shapiro, left, actor, owner & founder of hitRECord, Joseph Gordon-Levitt and Participant Media CEO Jim Berk, right, attend Participant Media's "pivot" cable network launch event ... more 
Pivot president Evan Shapiro, left, actor, owner & founder of hitRECord, Joseph Gordon-Levitt and Participant Media CEO Jim Berk, right, attend Participant Media's "pivot" cable network launch event at the Museum of Arts & Design on Wednesday March 27, 2013 in New York. (Photo by Evan Agostini/Invision/AP) less 
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Associated Press
Wed, Mar 27, 2013 3:14 PM EDT