This undated image provided by Kellogg's shows a photo of Special K when it was introduced in 1955. The brand first hit shelves as a no-frills breakfast alternative but now caters to legions of men ... more 
This undated image provided by Kellogg's shows a photo of Special K when it was introduced in 1955. The brand first hit shelves as a no-frills breakfast alternative but now caters to legions of men and women who see its airy chips and pastries as a way to beat back cravings and keep their weight in check. And in July 2013, Kellogg Co. is building on its biggest moneymaker even further with a “hot cereal” called Special K Nourish that’s made with quinoa and other grains. (AP Photo/Kellogg's) less 
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Associated Press | Photo By Kellogg's
Mon, May 20, 2013 1:19 PM EDT