In this photo taken April 5, 2012, Sarah Ellison Lewis, the owner of Bootleg, a shoe trailer with hard-to-find footwear labels poses in Austin, Texas. When former fashion editor Sarah Ellison Lewis ... more 
In this photo taken April 5, 2012, Sarah Ellison Lewis, the owner of Bootleg, a shoe trailer with hard-to-find footwear labels poses in Austin, Texas. When former fashion editor Sarah Ellison Lewis wanted to open an upscale, funky shoe boutique in Austin, Texas, she had sticker shock every time she saw the price for a store lease. She worried the hefty rent would limit her ability to turn a profit so she bought a 30-foot trailer, decorated it with vintage wallpaper photography and reclaimed wooden benches and signed a lease on a parking spot between a chic hotel and popular brunch spot in an eclectic neighborhood for a quarter of the cost of a traditional store. (AP Photo/Statesman.com, Jay Janner) MANDATORY CREDIT: JAY JANNER/STATESMAN.COM less 
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Associated Press | Photo By Statesman.com, Jay Janner
Tue, Jul 31, 2012 1:03 PM EDT