In this photo taken Thursday, Jan. 3, 2013, James Freeman, founder of Blue Bottle Coffee holds a container of Panama Geisha coffee beans at his roastery in Oakland, Calif. (AP Photo/Eric Risberg)

Associated Press
In this photo taken Thursday, Jan. 3, 2013, James Freeman, founder of Blue Bottle Coffee holds a container of Panama Geisha coffee beans  at his roastery in Oakland, Calif. (AP Photo/Eric Risberg)
In this photo taken Thursday, Jan. 3, 2013, James Freeman, founder of Blue Bottle Coffee holds a container of Panama Geisha coffee beans at his roastery in Oakland, Calif. (AP Photo/Eric Risberg)
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