Associated Press
FILE - In this Oct. 27, 2006, file photo, then-Commerce Secretary Carlos Gutierrez, speaks after taking a tour with Rep. Jean Schmidt, R-Ohio, at Total Quality Logistics, Inc., a truckload freight brokerage company in Milford, Ohio. President Barack Obama's 2012 re-election team is running upbeat ads on Spanish-language stations in pivotal election states _ a sharp contrast to the hard-hitting commercials in English that the incumbent's campaign is airing against Republican rival Mitt Romney. Romney hasn't given up on Hispanic voters. During the first week of June 2012, Romney's campaign announced Juntos con Romney, a Hispanic leadership team led by Gutierrez. "The Hispanic community has been especially hard-hit by President Obama's policies," Gutierrez said in a statement. "Mitt Romney has a proven record of creating jobs both in the private sector and as governor." (AP Photo/David Kohl)

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