A Principle 6 bag is seen inside an American Apparel store in New York, January 23, 2014. International gay rights campaigners are using branded clothing inspired by the Olympic movement's own values ... more 
A Principle 6 bag is seen inside an American Apparel store in New York, January 23, 2014. International gay rights campaigners are using branded clothing inspired by the Olympic movement's own values to show their opposition to Russian laws on homosexuality ahead of the Sochi Games. American Apparel, known for its provocative marketing campaigns, is selling a line of bright red T-shirts, hoodies and hats based on Principle 6 from the Olympic charter, which spells out the movement's opposition to any form of discrimination. REUTERS/Shannon Stapleton (UNITED STATES - Tags: SPORT OLYMPICS BUSINESS TEXTILE SOCIETY) less 
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Reuters | Photo By SHANNON STAPLETON / Reuters
Fri, Jan 24, 2014 8:15 AM EST