5 Super Bowl ads that enlist viewer help

Associated Press
5 Super Bowl ads that enlist viewer help

This frame grab provided by Coca Cola, shows a moment in the Super Bowl 2013 Coca Cola campaign. You don't have to be a football player to be a part of the action on Super Bowl Sunday. Coca-Cola is asking people to vote for an online match between three groups competing for a Coke on Game Day. (AP Photo/Coca Cola)

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