A Reference 7121/1 yellow gold woman's wrist watch is displayed at the exhibition stand of Swiss watch manufacturer Patek Philippe at the Baselworld fair in Basel March 27, 2014. The bulk of the ... more 
A Reference 7121/1 yellow gold woman's wrist watch is displayed at the exhibition stand of Swiss watch manufacturer Patek Philippe at the Baselworld fair in Basel March 27, 2014. The bulk of the $50-billion Swiss watch market has for years been aimed at wealthy men drawn to high-tech, gadget-loaded timepieces they can wear as status symbols. But, faced with only single digit growth prospects, top brands are looking to the other 50 percent of the population for inspiration. A trend for bulkier watches, and a boom in jewellery sales have lifted levels of interest, which has also been driven by a growing middle-class female customer base in China. Currently, only about a third of Patek's watches end up on women's wrists, but Stern the company wants to increase that share to 40 percent. To match story WATCHES-LADIES/ Picture taken on March 27, 2014. REUTERS/Arnd Wiegmann (SWITZERLAND - Tags: BUSINESS SOCIETY) less 
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Reuters | Photo By ARND WIEGMANN / REUTERS
Sun, Apr 6, 2014 1:49 PM EDT