AUSTIN, TX - MARCH 14: (L-R) John Paul DeJoria, Snoop Lion and Eloise Broady attend the 'Reincarnated' screnning at the 2013 SXSW Music, Film + Interactive Festival held at the Paramount Theatre on ... more 
AUSTIN, TX - MARCH 14: (L-R) John Paul DeJoria, Snoop Lion and Eloise Broady attend the 'Reincarnated' screnning at the 2013 SXSW Music, Film + Interactive Festival held at the Paramount Theatre on March 14, 2013 in Austin, Texas. (Photo by Mark Davis/Getty Images for SXSW) less 
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Getty Images | Photo By Mark Davis / Getty Images for SXSW
Fri, Mar 15, 2013 12:41 AM EDT