Robby Taylor, 11, of New Hudson, Mich., plays with a digital box of a LEGO tractor trailer truck at the grand opening of the 50th LEGO retail store in the U.S. at Beachwood Place Mall in Beachwood, ... more 
Robby Taylor, 11, of New Hudson, Mich., plays with a digital box of a LEGO tractor trailer truck at the grand opening of the 50th LEGO retail store in the U.S. at Beachwood Place Mall in Beachwood, Ohio, Friday, April 8, 2011. The digital box is an in-store 3D imagining and animation feature which shows the buyer what is in store for them inside the product. In this case, a 3D animation of the tractor trailer can be seen on the screen and its motion controlled by tilting the box itself. less 
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Associated Press | Photo By Amy Sancetta
Fri, Apr 8, 2011 4:44 PM EDT