Chief Executive of Ryanair Michael O'Leary listens during an interview after a press conference in London, Wednesday, March 26, 2014. Too often for customers, it's been the Ryanair Ordeal. Now

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Chief Executive of Ryanair Michael O'Leary listens during an interview after a press conference in London, Wednesday, March 26, 2014. Too often for customers, it's been the Ryanair Ordeal. Now Europe's no-frills airline leader, renowned for forsaking service in favor of the cheapest fares, is hoping to improve its love-hate relationship with customers by offering them fewer tears in exchange for their trip. On Wednesday the airline's famously rude chief, Michael O'Leary, unveiled a company initiative billed as "The Ryanair Experience." (AP Photo/Kirsty Wigglesworth)

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Associated Press
Thu, Mar 27, 2014 6:29 AM EDT