In Sept. 16, 2010 photo Lindsay Avner, left, founder of Bright Pink, a breast cancer awareness organization, demonstrates a breast exam with E! Television personality Giuliana Rancic, during a live ... more 
In Sept. 16, 2010 photo Lindsay Avner, left, founder of Bright Pink, a breast cancer awareness organization, demonstrates a breast exam with E! Television personality Giuliana Rancic, during a live webcast in Chicago on breast cancer awareness and prevention. Her edgy approach sometimes raises eyebrows, at least outside the young demographic she's trying to reach _ not to mention the disapproval of some breast cancer researchers who don't necessarily think that self-exams are the most effective approach for detection. less 
1 / 1
Associated Press | Photo By Charles Rex Arbogast
Sat, Oct 16, 2010 1:41 PM EDT