The SF launch of the new free social app, Elephanti, that connects customers with local merchants, lets them discover new ones, and gives them a guaranteed discount every time they make a purchase ... more 
The SF launch of the new free social app, Elephanti, that connects customers with local merchants, lets them discover new ones, and gives them a guaranteed discount every time they make a purchase Thursday, Nov. 29, 2012 in San Francisco, Calif. (Photo by Alison Yin/AP Images for Elephanti) less 
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Associated Press
Fri, Nov 30, 2012 12:41 AM EST