A shopper browses at a Lego store in Singapore October 2, 2013. The boss of Lego Group carries two business cards - one the usual kind and the other a Lego mini-figure in his likeness, complete with ... more 
A shopper browses at a Lego store in Singapore October 2, 2013. The boss of Lego Group carries two business cards - one the usual kind and the other a Lego mini-figure in his likeness, complete with beard and glasses, with contact details on the back.That kind of playful thinking has helped the Danish company become the world's second-biggest toy maker as it clicks with fast-growing Asia and builds on its popular plastic bricks with video games and theme parks. Picture taken October 2, 2013. REUTERS/Edgar Su (SINGAPORE - Tags: BUSINESS) less 
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Reuters | Photo By EDGAR SU / REUTERS
Thu, Oct 3, 2013 6:22 AM EDT