New signage is shown on a United Airlines boarding gate at San Francisco International Airport in San Francisco, Wednesday, July 13, 2011. Bay-area customers of United Airlines and Continental ... more 
New signage is shown on a United Airlines boarding gate at San Francisco International Airport in San Francisco, Wednesday, July 13, 2011. Bay-area customers of United Airlines and Continental Airlines, subsidiaries of United Continental Holdings, Inc., are seeing a new look at SFO Wednesday as the company continues to provide a more consistent travel experience for customers. United and Continental have completely transformed airport check-in and boarding areas with new airport signage reflecting the new United’s branding.·San Francisco is the second of United’s 10 hub airports to get the new design. (AP Photo/Eric Risberg) less 
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Associated Press | Photo By Eric Risberg
Wed, Jul 13, 2011 4:03 PM EDT