SAN DIEGO, CA - JULY 24: In this photo distributed by Activision Publishing Inc., Skylanders fans celebrate the upcoming launch of Skylanders Trap Team by participating in a costume contest at San ... more 
SAN DIEGO, CA - JULY 24: In this photo distributed by Activision Publishing Inc., Skylanders fans celebrate the upcoming launch of Skylanders Trap Team by participating in a costume contest at San Diego Comic-Con 2014 on July 24, 2014 in San Diego, California. For the first time in franchise history, the creators of the Toys-to-Life genre descended upon the convention to showcase the upcoming game Skylanders Trap Team, which reverses the magic and now lets players bring life to toys. The 2 billion dollar franchise also announced a new premium toy line, Eons Elite at the convention. (Photo by Charley Gallay/Getty Images for Activision) less 
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Getty Images | Photo By Charley Gallay / Getty Images for Activision
Fri, Jul 25, 2014 8:06 AM EDT