SAN FRANCISCO, CA - SEPTEMBER 12: Peter Semmelhack speaks onstage during Day 1 of TechCrunch Disrupt SF 2011 held at the San Francisco Design Center Concourse on September 12, 2011 in San Francisco, ... more 
SAN FRANCISCO, CA - SEPTEMBER 12: Peter Semmelhack speaks onstage during Day 1 of TechCrunch Disrupt SF 2011 held at the San Francisco Design Center Concourse on September 12, 2011 in San Francisco, California. (Photo by Araya Diaz/Getty Images for TechCrunch) less 
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Getty Images | Photo By Araya Diaz / Getty Images for TechCrunch
Mon, Sep 12, 2011 3:52 PM EDT