How are brands using social media at the Sundance Film Festival? Brian McGovern, Senior Manager of North America Marketing for Timberland, describes his approach to creating dialogue with consumers ... more 
How are brands using social media at the Sundance Film Festival? Brian McGovern, Senior Manager of North America Marketing for Timberland, describes his approach to creating dialogue with consumers on Facebook and Twitter. less 
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Wed, Dec 19, 2012 10:58 PM EST