IMAGE DISTRIBUTED FOR MEXICO TOURISM - Eduardo Medina Mora, left, Ambassador of Mexico in U.S., and Rodolfo Lopez Negrete, CEO, Mexico Tourism Board are seen during the Mexico Tourism Board's "Live It... more 
IMAGE DISTRIBUTED FOR MEXICO TOURISM - Eduardo Medina Mora, left, Ambassador of Mexico in U.S., and Rodolfo Lopez Negrete, CEO, Mexico Tourism Board are seen during the Mexico Tourism Board's "Live It To Believe It" campaign launch event at the American Museum of Natural History on Wednesday, Sept. 25, 2013, in New York City. (Brian Ach/AP Images for Mexico Tourism) less 
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Associated Press
Fri, Sep 27, 2013 1:19 PM EDT