This Wednesday, Oct. 1, 2014, photo shows the historical marker for Jacob Davis' tailor shop in Reno, Nev., where riveted denim jeans were first created. Nevada tourism officials are planning a ... more 
This Wednesday, Oct. 1, 2014, photo shows the historical marker for Jacob Davis' tailor shop in Reno, Nev., where riveted denim jeans were first created. Nevada tourism officials are planning a three-day festival next fall to celebrate and promote the city as the birthplace of what became modern blue jeans. (AP Photo/Scott Sonner) less 
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Associated Press | Photo By Scott Sonner
Wed, Oct 1, 2014 7:06 PM EDT