This undated publicity photo provided by BURBERRY shows an interior view of the new BURBERRY Flagship store opened in November 2012 on Michigan Avenue in Chicago. BURBERRY is interacting directly with consumers in the digital sphere too, launching projects like artofthetrench.com. The website invites users to upload pictures of themselves wearing BURBERRY trench coats. (AP Photo/BURBERRY)

Associated Press
This undated publicity photo provided by BURBERRY shows an interior view of the new BURBERRY Flagship store opened in November 2012 on Michigan Avenue in Chicago. BURBERRY is interacting directly with consumers in the digital sphere too, launching projects like artofthetrench.com. The website invites users to upload pictures of themselves wearing BURBERRY trench coats.  (AP Photo/BURBERRY)
This undated publicity photo provided by BURBERRY shows an interior view of the new BURBERRY Flagship store opened in November 2012 on Michigan Avenue in Chicago. BURBERRY is interacting directly with consumers in the digital sphere too, launching projects like artofthetrench.com. The website invites users to upload pictures of themselves wearing BURBERRY trench coats. (AP Photo/BURBERRY)
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