This undated publicity photo released by the Walt Disney Company shows the video game, "Disney Infinity: The Toy Box." With cartoony posters plastering the walls and action figures standing at ... more 
This undated publicity photo released by the Walt Disney Company shows the video game, "Disney Infinity: The Toy Box." With cartoony posters plastering the walls and action figures standing at attention on nearly every flat surface, a once mundane conference room at Walt Disney Interactive Studios has been transformed into the war room for "Disney Infinity," the company's ambitious project that combines real-life figurines with a virtual world. As colorful date-stamped orders and dozens of 4-inch-tall soldiers lined up across the room suggest, Disney is readying for a years-long siege, not just a one-time battle, for consumers' attention. (AP Photo/Walt Disney Company) less 
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Associated Press | Photo By Walt Disney Company
Sun, Aug 11, 2013 4:38 PM EDT