In this undated publicity product photo courtesy of Club W, three bottles of wine as shown are offered tailored to the buyer's taste monthly for $39. by Club W. Online wine options are everywhere from flash sale sites like Lot 18 to Amazon and Facebook's new wine ventures. And now there's a new generation of startups such as Club W, which adds a little algorithm action to your Albarino, using surveys and ratings to figure out what you might like to drink next. (AP Photo/Courtesy Club W)

Associated Press
In this undated publicity product photo courtesy of Club W, three bottles of wine as shown are offered tailored to the buyer's taste monthly for $39. by Club W. Online wine options are everywhere from flash sale sites like Lot 18 to Amazon and Facebook's new wine ventures. And now there's a new generation of startups such as Club W, which adds a little algorithm action to your Albarino, using surveys and ratings to figure out what you might like to drink next. (AP Photo/Courtesy Club W)
In this undated publicity product photo courtesy of Club W, three bottles of wine as shown are offered tailored to the buyer's taste monthly for $39. by Club W. Online wine options are everywhere from flash sale sites like Lot 18 to Amazon and Facebook's new wine ventures. And now there's a new generation of startups such as Club W, which adds a little algorithm action to your Albarino, using surveys and ratings to figure out what you might like to drink next. (AP Photo/Courtesy Club W)
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