Usain Bolt gets an all-gold Nissan GT-R and a new title

Usain Bolt Visits Nissan Headquarters

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Now that's a publicity stunt. In recent a day-long event, Nissan hosted Olympic gold medallist Usain Bolt--the company's new "Director of Excitement"--at its offices in Yokohama, Japan, where the sprinter unveiled a custom-edition of the $100,000 GT-R, with interior bits coated in real gold. Nissan says that GT-R will be auctioned for Bolt's charity foundation, but that it will also build a special 545-hp GT-R for Bolt's personal use, customized based on his own reaction times.

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