LOS ANGELES, CA - MAY 17: Usher is seen on set during his "Looking 4 Myself" video on May 17, 2013 in Los Angeles, California. Usher's "Looking 4 Myself" Presented by Samsung" is inspired by the title... more 
LOS ANGELES, CA - MAY 17: Usher is seen on set during his "Looking 4 Myself" video on May 17, 2013 in Los Angeles, California. Usher's "Looking 4 Myself" Presented by Samsung" is inspired by the title track from his current critically acclaimed album, "LOOKING 4 MYSELF" and the innovative technology behind the Samsung Smart TV, which incorporates exciting motion control technology that makes interacting with the television as simple as a flip of the hand. Directed by Rich Lee, the film features two Ushers facing off against each other, as "down-to-earth" Usher seeks revenge against "celebrity" Usher after fame causes the demise of his romantic relationship. The film follows the two Ushers as they battle each other in an elaborately choreographed dance routine across downtown Los Angeles. As the face-off between the two Ushers ensues, the gesture-controlled Samsung Smart TV plays a role in the film's story in a variety of innovative ways, such as when Usher's dance moves control a variety of features of the Samsung Smart TV. The film was the result of a unique collaboration between the international music icon, Usher; global leader in innovative electronics, Samsung; and Huge, a digital agency that serves some of the world's largest business and best-known brands. Usher's "Looking 4 Myself" Presented by Samsung can be viewed on Samsung TV's YouTube Channel: http://www.youtube.com/samsungtelevisions. (Photo by Christopher Polk/Getty Images for HUGE) less 
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Getty Images | Photo By Christopher Polk / Getty Images for HUGE
Thu, Jun 13, 2013 6:22 PM EDT