AUSTIN, TX - MARCH 12: Senior VP of product and technology for VEVO Michael Cedra, senior VP of music and content programming at VEVO Doug McBehil and CEO of VEVO Rio Caraeff attend VEVO TV Launch At... more 
AUSTIN, TX - MARCH 12: Senior VP of product and technology for VEVO Michael Cedra, senior VP of music and content programming at VEVO Doug McBehil and CEO of VEVO Rio Caraeff attend VEVO TV Launch At SXSW on March 12, 2013 in Austin, Texas. (Photo by Vivien Killilea/Getty Images for VEVO) less 
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Getty Images | Photo By Vivien Killilea / Getty Images for VEVO
Tue, Mar 12, 2013 4:40 PM EDT