AUSTIN, TX - MARCH 12: Senior VP of product and technology for VEVO Michael Cedra speaks at VEVO TV Launch At SXSW on March 12, 2013 in Austin, Texas. (Photo by Vivien Killilea/Getty Images for ... more 
AUSTIN, TX - MARCH 12: Senior VP of product and technology for VEVO Michael Cedra speaks at VEVO TV Launch At SXSW on March 12, 2013 in Austin, Texas. (Photo by Vivien Killilea/Getty Images for VEVO) less 
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Getty Images | Photo By Vivien Killilea / Getty Images for VEVO
Tue, Mar 12, 2013 4:41 PM EDT